EZ Diapering For Moms and Dads

Brownwashing: Why Green Consumers Buy Brown Things

Manufacturers have found a new way to appeal to eco-friendly consumers: Brown it. The Wall Street Journal lays out the trend: Dunkin' Donuts, Cinnabon, and Target are swapping their white napkins for brown ones. Seventh Generation dyes its translucent diapers brown. Cascade has introduced a new, fiber-heavy beige toilet paper it's dubbed "Moka."  When asked why they went brown, companies are ...

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